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Jay Torres

19 articles

Jay Torres

Barber. Writes about building a clientele from scratch and running a solo business.

I Tracked Every New Client for 90 Days. Here's Where They Actually Came From.

I Tracked Every New Client for 90 Days. Here's Where They Actually Came From.

4 min •Jay Torres •Mar 12
Stop Being a Content Creator. You're a Barber.

Stop Being a Content Creator. You're a Barber.

4 min •Jay Torres •Mar 11
TikTok Is the New Walk-In

TikTok Is the New Walk-In

6 min •Jay Torres •Mar 10
The Fully Booked Trap

The Fully Booked Trap

7 min •Jay Torres •Mar 2
Why Your Walk-Ins Never Come Back

Why Your Walk-Ins Never Come Back

6 min •Jay Torres •Feb 22
How I Got My First 100 Clients as a Solo Barber

How I Got My First 100 Clients as a Solo Barber

7 min •Jay Torres •Feb 15
Google Reviews Are Free Advertising. Most Barbers Waste Them.

Google Reviews Are Free Advertising. Most Barbers Waste Them.

6 min •Jay Torres •Feb 8
Build Systems That Run Without You

Build Systems That Run Without You

7 min •Jay Torres •Feb 1
The Gap Between Visit Two and Visit Ten

The Gap Between Visit Two and Visit Ten

7 min •Jay Torres •Jan 24
Build a Salon Loyalty Program That Actually Keeps People Coming Back

Build a Salon Loyalty Program That Actually Keeps People Coming Back

6 min •Jay Torres •Jan 17
There Are Six Barbers on My Block and I'm the Busiest One

There Are Six Barbers on My Block and I'm the Busiest One

6 min •Jay Torres •Jan 10
Premium or Budget: Pick a Lane Before the Market Picks for You

Premium or Budget: Pick a Lane Before the Market Picks for You

7 min •Jay Torres •Jan 2