The Lutily Blog

Insights for beauty
professionals

Practical tips on pricing, growth, and running a better salon.

Know Your Numbers Before You Set Your Prices

Pricing 7 min read

Know Your Numbers Before You Set Your Prices

Most salon owners price by copying competitors instead of calculating what they actually need to charge to be profitable.

Kara Osei • Mar 9, 2026

Tips

18

I Stopped Absorbing Late Clients. My Whole Schedule Got Better.

I Stopped Absorbing Late Clients. My Whole Schedule Got Better.

5 min •Mia Chen •Mar 12

Your Slow Season Is Predictable. Your Response Should Be Too.

Your Slow Season Is Predictable. Your Response Should Be Too.

7 min •Mia Chen •Mar 10

How to Raise Your Salon Prices Without Losing Your Best Clients

How to Raise Your Salon Prices Without Losing Your Best Clients

7 min •Mia Chen •Mar 5

Growth

19

I Tracked Every New Client for 90 Days. Here's Where They Actually Came From.

I Tracked Every New Client for 90 Days. Here's Where They Actually Came From.

4 min •Jay Torres •Mar 12

Stop Being a Content Creator. You're a Barber.

Stop Being a Content Creator. You're a Barber.

4 min •Jay Torres •Mar 11

TikTok Is the New Walk-In

TikTok Is the New Walk-In

6 min •Jay Torres •Mar 10

Pricing

23

One Loyal Client Is Worth $8,079. Most Salons Never Calculate It.

One Loyal Client Is Worth $8,079. Most Salons Never Calculate It.

7 min •Kara Osei •Mar 13

$The $5 Raise Nobody Notices but Your Bank Account$

The $5 Raise Nobody Notices but Your Bank Account

2 min •Kara Osei •Mar 12

She Was Booked Solid and Barely Breaking Even

She Was Booked Solid and Barely Breaking Even

5 min •Kara Osei •Mar 11

Trends

20

What Hands Remember

What Hands Remember

3 min •Sofia Reyes •Mar 13

Waterless Manicures vs. Traditional Soaks: What Actually Lasts Longer

Waterless Manicures vs. Traditional Soaks: What Actually Lasts Longer

5 min •Sofia Reyes •Mar 12

Press-On Nails Are Doing Your Salon a Favor

Press-On Nails Are Doing Your Salon a Favor

3 min •Sofia Reyes •Mar 11

Product

12

Why Lutily Won't Let You Shrink a Schedule with Bookings on It

Why Lutily Won't Let You Shrink a Schedule with Bookings on It

3 min •Alex Dunn •Mar 12

Three Booking Features That Pay for Themselves

Three Booking Features That Pay for Themselves

4 min •Alex Dunn •Mar 6

Five Automated Messages Every Salon Should Be Sending

Five Automated Messages Every Salon Should Be Sending

4 min •Alex Dunn •Mar 4

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revenue 29 pricing 26 client-retention 25 profitability 23 trends 19 solo 16 scheduling 14 client-acquisition 13 services 13 marketing 11 online-booking 7 automation 7 rebooking 6 team 6 analytics 6