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Sofia Reyes

20 articles

Sofia Reyes

Nail tech and writer. Covers trends, technique, and what's actually changing in the industry — not just what's trending on TikTok.

What Hands Remember

What Hands Remember

3 min •Sofia Reyes •Mar 13
Waterless Manicures vs. Traditional Soaks: What Actually Lasts Longer

Waterless Manicures vs. Traditional Soaks: What Actually Lasts Longer

5 min •Sofia Reyes •Mar 12
Press-On Nails Are Doing Your Salon a Favor

Press-On Nails Are Doing Your Salon a Favor

3 min •Sofia Reyes •Mar 11
Builder Gel Is Quietly Replacing Acrylics on Salon Menus

Builder Gel Is Quietly Replacing Acrylics on Salon Menus

7 min •Sofia Reyes •Mar 10
Your Clients Are Booking at Midnight. Your Salon Might Not Be Ready.

Your Clients Are Booking at Midnight. Your Salon Might Not Be Ready.

6 min •Sofia Reyes •Mar 6
The Natural Enhancement Shift Is Rewriting Salon Menus

The Natural Enhancement Shift Is Rewriting Salon Menus

7 min •Sofia Reyes •Mar 1
Men Are Booking Facials Now. Salons That Noticed Are Cashing In.

Men Are Booking Facials Now. Salons That Noticed Are Cashing In.

6 min •Sofia Reyes •Feb 27
The Suite Migration Is Hollowing Out Traditional Salons

The Suite Migration Is Hollowing Out Traditional Salons

6 min •Sofia Reyes •Feb 12
Booking Platforms Are the New Middlemen in Beauty

Booking Platforms Are the New Middlemen in Beauty

7 min •Sofia Reyes •Jan 30
The Salon Is Going to the Client

The Salon Is Going to the Client

6 min •Sofia Reyes •Jan 25
The Subscription Economy Found the Salon Industry

The Subscription Economy Found the Salon Industry

6 min •Sofia Reyes •Jan 18
The Silver Generation Is Your Most Undervalued Client

The Silver Generation Is Your Most Undervalued Client

6 min •Sofia Reyes •Jan 11