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Sofia Reyes

36 articles

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Sofia Reyes, fictional editorial persona

Fictional editorial persona covering nail trends, techniques, and industry developments.

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Articles

Gel-X vs Sculpted Extensions: A Year of Both

Gel-X vs Sculpted Extensions: A Year of Both

5 min •Sofia Reyes •Mar 21
Quiet Luxury Nails Are Underpriced

Quiet Luxury Nails Are Underpriced

3 min •Sofia Reyes •Mar 20
3D Nail Art Is Filling My Books at $30 Extra

3D Nail Art Is Filling My Books at $30 Extra

5 min •Sofia Reyes •Mar 19
Korean Nail Art Trends Are Reshaping US Salon Menus

Korean Nail Art Trends Are Reshaping US Salon Menus

6 min •Sofia Reyes •Mar 18
What Hands Remember: A Nail Tech on Client Connection

What Hands Remember: A Nail Tech on Client Connection

3 min •Sofia Reyes •Mar 13
Waterless Manicure vs Traditional: Which Lasts Longer?

Waterless Manicure vs Traditional: Which Lasts Longer?

5 min •Sofia Reyes •Mar 12
Press-On Nails vs Salon Nails: Why Techs Should Adapt

Press-On Nails vs Salon Nails: Why Techs Should Adapt

4 min •Sofia Reyes •Mar 11
Builder Gel Is Quietly Replacing Acrylics on Salon Menus

Builder Gel Is Quietly Replacing Acrylics on Salon Menus

7 min •Sofia Reyes •Mar 10
Salon Online Booking After Hours: Why 46% Book at Night

Salon Online Booking After Hours: Why 46% Book at Night

6 min •Sofia Reyes •Mar 6
Natural Beauty Trends Reshaping Salon Menus in 2026

Natural Beauty Trends Reshaping Salon Menus in 2026

8 min •Sofia Reyes •Mar 1
Men's Grooming Services for Salons: A $97B Opportunity

Men's Grooming Services for Salons: A $97B Opportunity

6 min •Sofia Reyes •Feb 27
Salon Suite vs Commission: Why Stylists Are Going Solo

Salon Suite vs Commission: Why Stylists Are Going Solo

6 min •Sofia Reyes •Feb 12